The Most Affordable Prius Ever

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The Prius c is the smallest member of the Prius Family and the most affordable Prius ever. Compact and extremely maneuverable, it’s perfect for Toyota shoppers who want the efficiency of a hybrid vehicle in an innovative and fun package.


Prius c is equipped with technology to keep customers connected. Prius c comes equipped with hands-free phone capability and music streaming via Bluetooth® wireless technology. Display Audio with Navigation and Entune® is also available, integrating several popular mobile apps and data services with the vehicle. Prius c offers an available Smart Key System with Push Button Start for easy access opening the car doors and starting the vehicle.


Prius c was designed with efficiency in mind. The 2014 Prius c has the highest city mpg rating of any car that does not plug in (53 city/46 hwy). It is also rated as a Super Ultra Low Emissions Vehicle (SULEV), a designation indicating it produces fewer smog-forming emissions than an average gasoline-powered vehicle. Prius c offers different modes for different types of driving with EV/ECO Modes. EV Mode runs solely on battery power. ECO Mode helps maximize fuel economy.


Prius c has bold, expressive styling with Prius design cues interpreted in a city-friendly and youthful format. With its nimble steering and compact size, Prius c is easy to maneuver in city streets and into tight spaces. With 10 colors to choose from, Prius c has the right color for anyone.


For a hybrid vehicle available at under twenty thousand dollars ($19,080 MSRP) the Prius c automatically delivers savings at the pump and offers lots of value with:

  • Hybrid Synergy Drive® with EV/ECO drive modes
  • Automatic climate control
  • 3.5-in. TFT Multi-Information Display with customizable settings
  • Daytime Running Lights (DRL) with on/off feature
  • AM/FM CD player with Bluetooth® wireless technology and 4 speakers
  • USB port with iPod® connectivity
  • Projector-beam halogen headlamps
  • Rear combination lamps with LED stop lamps

Find your new Prius c now – Click Here!